Search Engine Optimisation

Search Engine Optimisation (SEO) is, in short, about making sure that the information on your website is structured (at code-level) to that the search engines can understand and read it to the best of their ability, to make sure that content is kept relevant and up to date and that you communicate with the search engines to inform them so on a regular basis.

The Most Common Misconception

This misconception is that search engines are putting algorithms into place to make it harder to get a top spot, incorporating techniques that are only known by a select few or just having a laugh at our expense.

The reality is far from this. Search engines update their algorithms for the one reason of stopping abuse of certain SEO techniques and to make it easier for customer-friendly, well thought out websites with good content to become noticed.

Why We’re Different

Because we don't make false promises of a guaranteed top spot using one phrase that no-one will actually search for. If someone guarantees you the top spot, there’s a catch!

Because we optimise every website we create as standard.

We'll help you to understand that by helping the customer, the search engines will be your new best friend.

Search engines are looking for well-constructed websites that are presenting your customers with the information they want, nothing more, nothing less - just accurate, highly accessible information.

Links and Popularity

So, you’ve got the content in place, and you’re managing and updating it on a regular basis, now, you want to show the search engines how good that content is but showing them how many other people want to talk about it and link to it.

We’ll help you and show you ways of getting good-quality links out on the internet, to your website, and gain popularity the correct way, because doing it the wrong way may be a quick-fix, but can cause too many problems in the future.

Some Useful Information

Keyword Management

Correct management of the keywords you use in both your meta tags and in your page content will allow search engines to identify the key elements for each page, which it will then use for indexing.

Note: Keyword density is important - the more irrelevant keywords, the worse this is, so fewer, more accurate keywords are best.

Page Titles and Description

Help visitors to your site: correctly identify and describe each page for them, then the search engines will follow suit and index your pages separately with this data.

Link Exchanging

Don't exchange links, or have a list-style links page, this won't help you.

Place relevant links within your text. This will help customers navigate the web and also let search engines know that they're there for a reason.

Standards Compliancy

Making sure that your website is compliant with the relevant internet bodies' standards, will make it more future-proof and aid in maintaining your ranking, as well as help visitors.

Website Accessibility

Accessibility will help your website's visitors greatly and aid with standards compliance, as well as generate extra ways for your website to be indexed.

Sitemaps and Robots

By using Sitemaps and Robots correctly, you will be able to tell search engines exactly how to index and catalogue your website's content, as well as monitor the results (with certain search engines).